Lumos COffee Co.

- BRAND IDENTITY DESIGN -

CONTEXT:

Lumos Coffee Co. is a concept specialty coffee brand focused on authenticity, craftmanship, and a refined everyday coffee experience for the Melbourne coffee lovers.

PROBLEM:

The challenge was to create a cohesive brand identity that communicated warmth, premium quality, and sustainability - while remaining flexible across physical, digital, and social platforms.

MY ROLE:

• End to end brand identity design.

• Designing logo system, iconography, and visual language.

• Created packaging, merchandise, and environmental mockups.

• Created sample campaigns and social media content.

SOLUTION:

- Designed a symbolic logo combining the ideas of passage, radiance, and awakening to reflect the ritual of coffee.

- Built a minimal, earthy colour system to reinforce sustainability and warmth.

-Applied identity consistency across packaging, print, merchandise, social media, and outdoor advertising.

-Developed brand messaging and tagline, ‘Sip the Dawn’ to unify storytelling.