STREET ART FILM FESTIVAL

- BRAND IDENTITY DESIGN -

A brand is not all about its physical appearance and the colors used or any other graphic element. A good brand not includes the things stated earlier but also a well thought concept and an identity which can easily be recognized by others. It is a process of crafting a visual identity through various graphic elements. A brand's visual identity is it's personality.

The SAFF visual identity is very modern and is greatly determined by minimalism and abstract-ism. The design is very powerful and smooth and does not feel uncomfortable. It has several loud elements to make it stand out but also follows a very neatly laid out composition which flows smoothly with the design.

Keeping in mind the target audience- Artists, designers, tourists- it is important that the information reaches every single person in a very straight forward and formal manner. As every street art has it's own background and personality, a uniform and moderate visual identity has been followed across the entire branding so that it does not favor anything in particular.